We are a brand of Hydro and can influence the production from its origin. By tracking each step along the way, we can document and be transparent about our sustainability practices, including sourcing of materials and components, transport and packaging and how we run our business.
Together with the other building system brands of Hydro we aim to cut by 50% our carbon emissions by 2025.
Aluminium - 50%
Accessories - 35%
Sites emissions - 15%
Transport and packaging - 50%
Workplace - 50%
Our products are not only made with aluminium; they are made with sustainable, low carbon, circular aluminium. All our extrusion plants in Europe are ASI-certified. Hydro REDUXA®, made with renewable energy, offers only 4 kg of CO2 per kg of aluminium. It’s 54% less than the European average¹.
With a 75% of aluminium still in use we are committed to use our resources sustainably and circularly by recycling end-of-life products in our Hydro CIRCAL aluminium, which is made with a minimum of 75% of recycled post-consumer scrap. Besides offering one of the lowest carbon footprints in the market (2.3 kg of CO2 per kg of aluminium, 73% less than the European average*) Hydro CIRCAL is made with a proximity supply chain – all the recycled content is collected and recycled in Europe. Hydro CIRCAL offers performance, circularity, sustainability and uses 95% less energy than primary production. Since 2018, more than 300 Hydro CIRCAL projects were built around the world, saving more than 28 kilotonnes of CO2, compared with the primary consumed European average (based on the European Aluminium report in 2018) – which represent the annual emissions of 6222 cars. Finally, since we are committed to offer transparency, Hydro CIRCAL and Hydro REDUXA® are EPD-certified.
Therefore, we can provide building solutions with low carbon footprints with clear and transparent information certified by an external party and Environmental Product Declarations (EPDs).
Windows and doors are not only made of aluminium. In order to be consistent, we decided to work with suppliers with the same values and all of our Hydro CIRCAL profiles are now made with recycled thermal breaks – made of recycled polyamide. The insulbar® RE-LI by Ensinger indeed offers 92% less fossil fuels used during manufacture; 91% less CO2 (with a footprint of 0.8kg of CO2 per kg of recycled polyamide, instead of 8kg of CO2 for not recycled polyamide); 78% less water reduction; and is EPD-certified.
By reducing and optimizing our energy consumption and by investing in greener, renewable energy, we have been drastically reducing our energy consumption per processed ton since 2018.
We cannot improve our impact as a company if we do not tackle our individual behaviours. By implementing sustainability trainings and webinars; by rethinking our commuting and business trips, through home offices and online working practices and by improving every detail in our workplace, from artificial light usage, to printing, recycling bins, or single-use plastics. Between 2018 and 2020, we managed to save 2 waste bins7 per processed ton of aluminium and we keep reducing the amount of landfilled waste.
Corporate Social Responsibility
Acting responsibly is part of Hydro’s DNA, and is integrated into our overall purpose, values, business strategy and processes. Internationally recognized standards provide the platform for our approach and initiatives. We are committed to respecting and supporting the human rights of all individuals potentially affected by our operations. The United Nations (UN) encourages businesses to align their corporate strategies with the UN’s Sustainable Development Goals to better achieve results on social, environmental and economic issues facing the world. Through ambitious CSR strategies and actions in each of our local plants, we call for a more sustainable community.
Diversity, Inclusion and Belonging
At WICONA, when it comes to Diversity, Inclusion and Belonging (DIB), our long-term goal is to be the mirror of our society. To achieve our ambition to create an inclusive work culture, we have a strong action planed organized around a dedicated DIB Working Group to screen our practices, increase internal awareness and train our HRs and leaders.
We also have two gender goals: to have 50% of our new hires be females by 2025 and reach 27% of female employees by the same year. Our focus will be on operations and sales, where gender diversity in the weakest in the building and construction sector. It means we all have the responsibility to educate the building and construction market and show how women are as capable as men to do the job. It implies working hand in hand with our partners towards a gender-aware market.
Build beyond tomorrow
We believe that to be truly sustainable, we must look to a world beyond four walls and work to make it a reality – starting today. That´s why we go beyond simply world-class low-carbon materials, to run every part of our business as sustainably as possible.
WICONA has a holistic approach to sustainability and act within 3 main areas:
¹ 8.6 kg of CO2 per kg of aluminium is the carbon footprint of primary aluminium used in Europe (cradle to gate) – European Aluminium 2018 report