The WICONA brand has achieved the Bronze level in the Cradle to Cradle (C2C) Product Standard. This applies to the WICLINE 65/75 window range, the WICSTYLE 65/75 and WICSTYLE 77FP door ranges, and the WICTEC 50 façades.

From now on, products will not only be judged for their aesthetics or functionality, but also for their effect on the environment, on human health and for their re-usability in the circular economy. As an aluminium systems company, the subject has always played a key role at WICONA. The Cradle to Cradle Product Standard was initiated by the scientists Dr. Michael Braungart and William McDonough and was awarded by the Cradle to Cradle Products Innovation Institute, a non-profit organisation based in San Francisco (USA). The process leading to certification takes the designer and manufacturer through a process of continuous product optimisation towards a combination of ambitious aesthetics, technical quality and the highest ecological standards.

The C2C Product Certification presupposes a paradigm shift in thinking about how a product is designed, what’s in it, and where it goes after use. It is a guidance system for product designers and manufacturers, that leads to the creation of products which redefine quality, aesthetics and innovation.

In order to achieve one of the five levels of certification (from Basic up to Platinum), a product must satisfy the minimum requirements of the relevant level in all five categories. These categories are:

Material health: Taking into account the supply chain, an inventory is created of all constituents, so that an assessment can be made of their toxicological and ecotoxicological properties. The aim is to replace harmful substances with harmless ones.

Material reutilization: Products are designed in such a way that their components can be recycled as part of the technical cycle. With each level of certification, progress must be made in improving the materials cycle.

Renewable energy and carbon management: The aim of this criterion is that 100% of the energy for production must eventually come from renewable energy sources and (thus) production will be carbon neutral.

Water stewardship: The production process is designed in such a way that water is preserved as a precious resource for all living creatures. With each level of certification, progress must be made so that eventually all waste water achieves drinking-water quality.

Social fairness and biodiversity: The Company operations are managed in such a way that all people and ecosystems are treated with respect and that constant progress is made towards achieving an overall positive effect on people and on the planet

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