The BAU 2015 was a massive success for WICONA. The newly designed stand was a visitor magnet right from the first day of the trade show. The visitor registration determined: There have never been this many WICONA guests at any BAU.
The innovations were at the centre of the interest: the energy-efficient window systems WICLINE 75 TOP and WICLINE 95 as well as the new version of the WICSTYLE 75 door with sash-covering filling. The cooperation between WICONA and the plastics specialist Ensinger which was started at the trade show also generated a lot of interest. Ensinger’s insulation webbing made from recycled polyamide will now be exclusively installed in WICONA profile constructions in the next two years. Another visitor magnet at the trade show stand were the facade examples: the HSBA InnovationsCampus (Hamburg) as an original mock-up, the renovation of the VW administration building in Wolfsburg and – as a particular highlight – for the first time, the Closed Cavity Facade (CCF) which is currently being built at an administrative building in Zurich.
WICONA Marketing Director Christian Mettlach reports: “Monday was still manageable, but Tuesday became very busy. The concept of the stand as a light and airy street scene proved itself because, despite large crowds, all visitors still had sufficient room and there was space to talk.” Highest number of visitors on Thursday: Metal and facade fabricators, planners, architects and investors bustled about the stand the entire day – from Russia, the Baltic nations, China, Japan and the USA, amongst others.
WICONA’s General Manager Arnd Brinkmann concludes: “We are really happy with how the BAU went for us. The trade show was an exceptional event from every aspect. Our innovations earned us a lot of respect from the professional visitors, particularly from abroad. It is now our job to translate these dynamics into our everyday business and into successes for our partners and us.”