WICONA triumphs at “Architects Partner Award”

With its WICONA brand, Hydro Building Systems GmbH has once again achieved great success in the “Architects Partner Award” contest in 2013: Ulm-based Aluminium profile system supplier took gold as the “best company” in the façade section.

At last year’s event, two WICONA employees were placed among the best architect advisers in Germany: Peter Hemmert and Torsten Föllmer scooped the highly coveted silver prize. This year, Karin Rödel and Max Radt received the award in gold; both are in charge of national and international architect consulting.

Since 2009, the Architects Partner Award (APA) has recognised which companies are the most appreciated among architects and interior designers. Each year, the prizes are awarded on the basis of a comprehensive scientific survey conducted among architects. This year, AIT and Xia worked together with Stuttgart-Hohenheim University and the I Marketing Chair to painstakingly analyse the results of the survey. No fewer than 2,780 German architects and interior designers provided information on the Architects Partner Award statistics and pinpointed the brands whose sales work they particularly admired in 2012.

As a general rule, the APA surveys are conducted “without assistance”. The architects questioned do not receive a “list of suggestions” from which they can “select”, instead they have to name individual brands from their own recollections and experience. Therefore, the APA investigations and awards are very meaningful.

For eight different award categories (from floor coverings to façades) the “top ten” gathered at the AIT-ArchitekturSalon in Cologne on 26 February 2013. During an exciting ceremony, they finally received their APA awards.


Max Radt,
Sales Division Manager i-Project

Karin Rödel,
Head of Project Consulting i-Project