With the stand concept for building exhibitions in 2011, the system supplier from Ulm has achieved it for second time: the entry in the "Trade Fair Design Annual 2011/2012. In this architecture classic the authors present "the 50 best trade fair stands" in the last 12 months. WICONA applied this stand on all big international shows like Bau, Batimat, MADE, Polyclose and Nordbygg.
The criteria of the authors Karin Schulte and Tobias Glaser for a good stand were above all the overarching design concept and quality but of course also a functioning infrastructure, the presentation of the exhibits or services, materials, lighting, colour concept and the realisation of the brand philosophy of the company.
The title of the stand description in the book already shows the particular visual effect of the stand. With their laudatory text, the authors take the reader on the stand, designed by Berrel Berrel Kräutler Architects: "From the aisle, the visitor can already see into the booth through the generous openings in the graphic-covered walls of the monumental, bright red body of the stand. (…). On the inside, the visitor is surprised to find a protected interior room, an extremely peaceful place amid the hustle and bustle of the fair, while at the same time allowing views from the inside out and vice versa.“ The implementation of the WICONA slogan "Technology for Ideas" within the stand was also acknowledged.
Markus Hofstetter, Head of Communication WICONA, is happy about the honour of the stand: "I wouldn't have thought that we will be listed a second time in this way in the annual. This is an important confirmation for us and our corporate image."